BECAUSE THEY SAY YOU'RE ONLY AS GOOD AS THE COMPANY YOU KEEP
LW Branding was created for the sole purpose of literally changing the game for athletes off the field. Founder and President, Lauren Walsh, first saw a need to help athletes while working as a mentor for the Purdue University football team, the same school where she earned her degree and was a cheerleader for four years. While working one on one with the student athletes Lauren recognized a true need to help athletes build their brands and develop their legacy outside of their sport. The idea was to leverage their sport and athletic ability as a platform, but not as their sole purpose in life. Nearly 10 years later Lauren and her team still focus on this core value. The stakes are high and the pressure can be intense in the world of professional sports, but Lauren and her team stay grounded by placing a focus on faith, keeping God first, and being selective with who they surround themselves with.