WE ARE AUTHENTICALLY OURSELVES

And ready to help you do the same. 
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Founded in 2015 by entrepreneur and sports marketing guru Lauren Walsh, LW Branding strives to bring its clients personal brands to life. The things that make us human and relatable are the same things that make others want to engage with us, learn from us, and buy whatever it is that we have to sell.

​We strive to help our clients find freedom in bringing their own personal and business brands to life, and then strategizing the best way to capitalize on it. This is done by taking a deep dive into what a personal brand actually is. Here's the reality: you don't build a brand, you are your brand. So it's important to dig deep and understand how every little intricacy and life event that has gotten you to this point plays into who you are. From there, we help clients establish their brand essence and clear messaging, which is then strategically brought to life through various mediums, with a main focus on engagement and thought leadership as opposed to vanity metrics (likes and followers).

​You don't need a million followers to make a million dollars. What you do need is a clear understanding of your why, the courage to share your story, and a desire to leave a lasting impact. Believe it or not, when done the right way, those components can be combined to allow you to get paid to do what you love - whether that's in the office, on the field, or strictly online.

FOUNDER - LAUREN WALSH

Lauren has over 15 years of experience in the world of brand strategy and sports marketing. Lauren has worked with an array of NFL, NBA, and MLB players, ranging from first round draft picks to Hall of Famers, Super Bowl Champs, and All-Stars. She has negotiated deals with major brands, and handled crisis management for high profile players.

Lauren began her career as a mentor for student-athletes at her Alma Mater, Purdue University, before going on to launch LW branding in 2015. Over the years Lauren has developed and monetized personal brands for athletes and entertainers, including Myles Garrett, Kirk Cousins, Terrell Owens, Jerami Grant, Sam Dekker, Matt Carpenter, Tim Anderson, Nick Ahmed, City Girls, Duke Deuce, Baby Money, and Layton Greene, as well as successful entrepreneurs and world renowned doctor and 2x NYT bestselling author Dr. William Li.

She's worked with brands like Beats by Dre, Under Armour, Saks Fifth Avenue, Shopify, Pepsi, Popeyes, Essentia, Waiakea, DoorDash, YouTube, Amazon, Burberry, MCM, Moose Knuckles, Kane Footwear, Gatorade, Bose, and Express.

Lauren earned a Bachelor’s Degree from Purdue University, and was captain of the Purdue Cheerleading Squad. Lauren has a passion for inspiring the next generation of women who want to forge their own path in the sports and entertainment industry, which led her to create the Empowering Women in Sports and Entertainment Mentorship program which has now grown to hundreds of women across the country. 

Lauren also serves as the EVP of Branding and Marketing at Solid Foundation Management, the management services of Quality Control Music and QC Sports. 

Lauren has been featured in Associated Press, MSN, CNBC, HLN, Fox Sports, Huffington Post, Front OfficeSports, and Chicago Tribune.

EMAIL LAUREN