Marketing + Branding: The E-Course | 1/11 - 1/22
SESSION 1: JANUARY 11 - 22
This course, which is the first of its kind, is designed to help individuals who are looking to level up their skills within the world of marketing and branding. You will gain the insight, knowledge, and tangible tactics to make it all happen, along with downloadable templates to put it all into action. The course is led by Founder and President of LW Branding, Lauren Walsh, who after 10 years within the world of sports, has built a successful branding and marketing agency, worked with some of the most sought after professional athletes and thought leaders, and developed successful strategies to develop and monetize brands. And for the first time ever, Lauren is sharing all of the templates that her and her team have perfected over the years including: how to develop a client's brand strategy, how to turn the brand strategy into a monetization strategy, one page template for proposals, pitching guidelines, mutual NDA agreement to use with both clients and brand partners.
**Although Lauren's experience is within the world of sports and entertainment, these methods and tactics can be used and applied to any industry.
IN THIS COURSE YOU WILL RECEIVE AND LEARN:
- Unlimited access to videos from Lauren Walsh, Founder and President of LW Branding
- Live meeting with Lauren via Zoom
- Live office hours in Slack each week to allow for open discussion and questions
- Downloadable templates that Lauren and her team use to build and execute brand strategies for clients
- Roadmap on how to leverage a personal brand to develop a monetization strategy
- Insight and proprietary algorithm on how to understand your client's value
- Tried and true methods on how to develop the perfect proposal and pitch
- Knowledge and insight into the different ways to structure a deal: cash, product, affiliate partnerships, royalties
- Strategies on how to negotiate and close a deal with brand partners
- Key insights on the industry and how to improve on overall marketing skills
DOWNLOADABLE TEMPLATES YOU WILL RECEIVE:
- Brand strategy roadmap - the exact roadmap used by Lauren and her team
- Examples of how to pitch to potential brands
- One page proposal
- Mutual NDA
THIS PROGRAM IS FOR:
- Individuals looking to expand and improve their branding and marketing skills
- Individuals already working within the sports industry who are trying to improve their skills
- Individuals who have always had a passion for working in the sports industry but have yet to have an actual opportunity to break in
- Recent college graduates who would like to break into sports
- College students studying sports marketing or management, public relations, or marketing that would like to learn more about the industry and ensure that they’re making the right move
WEEKLY SCHEDULE - BEGINNING MONDAY, JANUARY 11 (THROUGH FRIDAY, JANUARY 22):
- MONDAY 1/11: Kickoff meeting on Zoom from 8:30-9:30pm EST
- THURSDAY 1/14: Office Hours with Lauren and her team in Slack 12-1:30pm EST
- THURSDAY 1/21: Office Hours with Lauren and her team in Slack 12-1:30pm EST
HERE'S WHAT OTHERS WHO HAVE SUCCESSFULLY COMPLETED LAUREN'S COURSES ARE SAYING:
“I love how the entire course was centered on digging deep...in all respects. I learned how to be more intentional and how to say "no" to what doesn't align with my values that I've been able to identify through the course work. I was able to overcome fears and not only step more into myself, but to embrace myself. I've loved connecting with this amazing community of women who genuinely seem to care about empowering one another; it's an incredible & indescribable feeling to have that type of connection, encouraging each other to believe in and discover ways to make our dreams our reality.” – Melissa
“My biggest takeaway from the course was to protect your peace and your values at all costs; are the actions you're taking, conversations you're having, or the relationships you're building in alignment with your values and non-negotiables? I reevaluated one personal and two professional relationships because they didn't align with what I wanted for myself, and I wouldn't have seen that if it weren't for Lauren's teachings.” – Natalie
“It doesn't matter who you are, you can take something away from this course. The tools that Lauren shares are so beyond helpful. YOU are YOUR brand and you also have to do the work to fit all the pieces together. Lauren is also extremely helpful and attentive with any specific questions you may have, and shows a general caring for your growth.” – Hayley
“I learned SO much about myself and I felt like I was forced to step out of my comfort zone and answer the hard questions. I realized I still have a lot to work on, but this course has provided me the tools I need to make those next steps for my career. I am also grateful for the ladies I have met in the course; they make me want to push myself and get out of my comfort zone more.” – Karina
“After taking this course, I'm going to reevaluate my business plan, making sure that everything aligns with what I've learned and gained the past four weeks. This course has really allowed me to step out of my comfort zone, defeat impostor syndrome, and helped to prepare me for my upcoming goals.” – Danielle
“The course exceeded my expectations. Going into something you always have a vision of what it will be like. I thought we would be hearing Lauren speak each week and have some great live training classes. I did not expect all the homework and the assignments and the work we would need to do on ourselves. The depth of these assignments (and the work that clearly went into creating them) was awesome. I got so much out of the work we needed to do for the course and the live trainings. I am inspired to take what I learned and make a shift in my life.” – Shara
