We've talked about defining the core values for your personal brand, the values you as a person live by. So, how do you keep yourself aligned with those values to make sure your brand and values never come into question? At LW, we think surrounding yourself with people who also hold the same values as you makes staying true to yourself and your brand a little easier.
They key difference between a personal brand and the brand of an organization, is the reputation damage done when a personal brand goes against its core values. When an organization does something that doesn't align with their values, the whole company takes the blame. However, when a personal brand goes against its values, that person's values and reputation is put into question. It's personal.
Surrounding yourself with positive people and influences, who hold the same values as you makes staying true to these values easier. When you surround yourself with these types of people, you will find these are the same people who encourage you to be the best version of yourself. They keep you on the path towards success; a path fueled by the core values you have linked to your brand.
For athletes, living in a world where your moves on and off the field are under constant watch and judgement from others means the stakes are high. Living the life of an athlete means treading waters filled with temptations steering you away from your core values. Having a platform with the potential to reach a large amount of people, comes with a lot of responsibility. This responsibility becomes easier when you have a core group of people behind you pushing you to stay true to yourself and your values.
While defining who you are and what your brand stands for may seem like an easy task, living by these values proves to be a daily test for anyone. Surround yourself with positivity. Surround yourself with positive people. Create an environment where you and your brand have the ability to continually grow and stay true to the values you align yourself with.