This program was first developed for the Purdue University football team in an effort to leverage our knowledge and expertise to enrich the next generation. We continuously encountered the same issues among professional athletes that we were working with and realized at no fault of their own, that they had missed out on learning major life skills that a lot of us take for granted. The reality is that you don't know what you don't know. Lauren and her team spent years compiling the ins and outs of personal branding, social media, and life skills to create a program that is sure to make an impact. This program has been successfully implemented into NCAA athletic programs across the country and starting to make its way into the locker rooms of your favorite NFL teams. In addition to sports organizations this program can be personalized to impact your organization, church group, or club.