For most athletes, building upon their personal brand seems like the most logical thing to do because of their largely followed platform. It's almost an unspoken responsibility for all players once they've reached the professional level. While building a brand is necessary to optimize potential growth off the field, it's important to know the reason for posting content beyond just wanting to make a profit.
We all know turning a brand's story into a profitable business is the goal, however, there is something more to be said about the importance behind a brand's story. Anytime you post content adding to the overall message behind your brand, it has to be done with purpose. Why are you posting a certain picture today? What is going on in your wold that motivated a post? Everything we do is intentional, and knowing those intentions fuels a more genuine brand with the potential to add value to yourself and your audience.
Purpose drives our everyday lives, so it should be driving our work too. We all have had experiences that have shaped who we are and what defines us. Allowing these experiences to drive our content allows a story to be told. Personal brands are the accumulation of stories that define a person, and knowing how those stories can positively influence others gives our experiences and brands a greater purpose.
Figuring out the impact your brand's message can have will foster more content, more genuine content, and instill a clear message of what defines you and your brand.