One of the newest ways we are seeing people and companies tell their stories and share their messages is through video content. With tools like Instagram TV and the ability to post video stories on multiple platforms, video is an easy and effective way for brands to communicate what they are all about.
Video is easy because it allows brands to communicate a message in a more informal setting and format. When you write out content for social platforms or blogs, it takes time to make sure the content is written grammatically correct, along with portraying your message in a clear and concise way. Creating video content allows a brand to say what they are thinking without having to worry about a lot of editing. It provides a brand the chance to speak informally and portray their message better than a writing medium would allow, as people's attention stays with videos longer than written content.
Creating video content is also an effective way of sharing a message because while you are providing your audience with a chance to hear your message and what defines your brand, you are also allowing them to also interact with your brand on a more personal level. Video content adds the humanization factor to your brand, as your audience is connecting and interacting with a real person, not someone behind a screen or text.
Overall, video is becoming the best way for brands to deliver a clear, genuine and humanized message to their audience; all of which create brand engagement and loyalty.