Being an expert in social media is much easier said than done. No one becomes an expert overnight and mastering a medium that is constantly changing requires, patience, an open mind, as well as a trial and error process.
Have you ever felt once you finally understand a feature on social media, that platform quickly adds another feature you have to learn? Platforms like Instagram, Facebook and Twitter are constantly adding new features and layouts to their sites and apps so users can have new and innovative experiences on social media. The only thing you can do is slowly and patiently adapt with the platform as well.
This is best done by practicing new features with an open mind and using trial and error to figure out what works for your brand and what features you can optimize in your favor. Social media is all about staying current, so not implementing your brand into new features will leave your business in the past and most likely forgotten.
Don't be afraid to put content out and see how your audience reacts to it. Try new mediums and try new features. Do your research, play around with the features and implement them into your social media strategy slowly but surely. The only way to figure out a new feature on social media is to jump in and try to use it. Through a process of trial and error, you will eventually master the tool and see your success transfer into added value for your brand and your audience.