SOCIAL MEDIA STRATEGY

It's hard to imagine life before social media (yes, there was a time). Because these days, it's so much more than just social, it's how we get our news and even how we communicate with others (you all know that it really does go down in the DM). It's also a huge money maker for professional athletes, which is just one of the reasons that we advocate for our clients to maintain a profile across the various platforms. These days companies are spending more than ever to promote their products and services on social media, and leveraging an athlete's following has served as a great way to do it. This year alone, it is expected that social media marketing spend will increase by 19% making the total 37B (via Ignite Social Media). Case in point - that's a lot of money to go around. 

For a large amount of the athletes that we are blessed to work with, the followers grow themselves. Typically the rookie clients bring a solid following to the table based on their performance in college. Then once they're in the league a few good plays on the field and some consistent content on the gram can keep it growing. But what about the MLB players that have fallen privy to the lack of exposure that teams and the league are providing their players (as compared to the NFL and NBA). Or the NFL player who went un-drafted and is now starting to make a name for himself? These individuals are going to have to rely on a little more than just organic growth. 

We've come up with a fool proof (and relatively easy) strategy that helps all professional athletes grow their brand on Instagram and we're revealing all of the secrets...

1. Switch your Instagram to a business account so that you get access to additional analytics which can help when going after partnerships (assuming you care about making extra money off the field). NOTE: This will require you to set up a Facebook page. For more info reach out to us. 
2. Post on a regular basis - in a perfect world it’d be once a day, but we understand that may seem a little overwhelming at first and that 3-4 times a week might be more realistic (CASE STUDY: We worked with a MLB client this past season who posted a minimum of 5 time per week and his account increased followers by 87% in only 3 months - and he is now earning money through partnerships that have a social media component.) 
3. Use your stories to show your day to day behind the scenes (EXAMPLE: the super boring things like what you eat for breakfast... I know that sounds weird but fans eat it up! Also, humor ALWAYS works - not sure if you’re funny... but if you are, use it.)