When I first came up with the idea to completely re-brand the company and come out as a faith based agency, Rachel was totally against it. It’s not that she wasn’t proud of her faith, because trust me, she’s one of the strongest Christians that I know. It was more about the fact that we were completely going against what the sports industry is known for. Where do you think the ideas for Ballers and Jerry Maguire came from? We still joke to this day about Rachel’s fear that we would become known as the “Jesus freaks in the corner” at events.
Despite the compelling argument to continue doing things the same way, we went for it, and never looked back.
I would mark it as the single best decision that we have made in the history of the company (aside from deciding to actually start it). Why? Because for once we were allowed to just be ourselves. The game of wearing multiple hats was over. No longer would we have to worry about being one person when we were at work and another person when we were with friends and family. We knew that not everyone was going to like it, and to be honest, we didn’t care. Because as Christians it’s actually our job to be different. The easy life is mediocrity. Playing by the rules and making sure everyone around you is happy. But that kind of life isn’t going to change the world.
You see, we get so caught up in what everyone else is doing that we often lose sight of what it is that we were put on this earth to do. And let’s just say that I know that God didn’t create Rachel and I to just go with the flow.
It’s not to say that our big decision was easy, or didn’t come with consequences, because it did. We had to make tough decisions to part ways with brands and individuals that no longer aligned with our morals and values. And every single day we have to get up and choose to lead our life a certain way. It’s one of those things that never gets easy. No matter how many devotionals we do or how openly we discuss our faith on our social media accounts, it’s still a daily battle, and the devil is always knocking at our door.
But no matter what, it will always be worth it. Because there is no greater feeling than waking up and knowing that you get to go through life as your authentic self. Oh, and it doesn’t hurt that we ended up getting not just more business, but better business off of this little decision to go all in on who we really are.
-Lauren Walsh, Founder