One of the biggest misconceptions we are told when building a brand is that followers equals exposure. It is easy to get caught up in trying to get as many followers as you can on your social accounts, but having thousands of followers doesn't mean you're brand is gaining real exposure to an audience. Real exposure occurs when people engage with your brand, which means more than just following it.
Engagement comes in the form of likes, comments and shares on any social media platform. While having thousands of followers allows for greater potential in engagement, the follow alone does not equate to someone engaging with your brand. You need your followers to respond and interact with the content you are putting out.
The best way to create engagement with your content is by asking for it. You can try all the tricks in the world, but asking your followers to share their opinions, to share a post, to comment their answer to your question, is the best way to create engagement. Being straight forward and asking your audience for what you want, allows your audience to know how to interact with your post and gives you the result you are looking for. More often than not, people need a little encouragement to engage with brands.
By creating content that encourages people to interact with your brand, you are allowing your audience the chance to build a relationship with your brand. If the content you are putting out is interactive and worth engaging, your audience will feel connected to your brand, instilling a lasting impression and relationship. Brand loyalty and engagement is when genuine exposure for your brand occurs.