Collaboration and transparency.
When we work with our clients on establishing and defining their brands, we believe collaboration and transparency accomplishes this task best. At LW we incorporate these strategies into our work and brand, which is why we know it is a process that works.
Collaborating with your team leads to greater success because you are learning and evolving thoughts from individuals with different perspectives and insights. When we meet with our clients, we want to be a resource for them. A resource which shows them the potential their brand holds, as well as a resource that sees their brand through the lens of someone other than themselves. Ultimately, for our clients, it is their brand and they define what they want their brand to be, who they want it to be associated with, and what they share with the world. Collaboration allows our clients to have this say, but it also as allows us to share our knowledge with them and teach them how they can optimize sharing their brand and the story behind it.
Transparency is not only important for sharing a brand's story, but it also allows collaboration to happen more productively. Primarily, it is our job to help our clients tell their story, not make their story. This can only be done when we are transparent about ourselves and our mission, allowing our clients to feel they can be just as transparent with us. People follow brands that are authentic, genuine and possess a humanization factor. Encouraging our clients to be transparent about what their brand stands for and what inspired that definition is how we successfully create this type of brand.
At the end of the day, there are many factors for creating successful brands, we believe collaboration and transparency are at the base of these factors. Without either of these strategies, brands may not live up to their full potential. A brand is only as strong as its continued growth, which is a process we believe in strongly and work to implement into our brand and our clients' brands every day.