We've said it before, and we will say it again, content is king. The content you put out not only defines your brand, but it allows users to relate to your brand and create a personal connection. For athletes, the easiest way to create this personal connection for audiences is to provide them with as much behind the scenes content as possible.
Behind the scenes content could come as photos at practice, videos from a training session before the season begins, or a picture of an athlete and their family. Any time an athlete can show their audience who they are and what they do outside of playing their sport, they allow themselves to be seen for more than just an athlete. They become relatable and they expand their brand.
Not only does behind the scenes content provide your audience a chance to relate to you, but it also offers insight into a world many people don't experience. To be a professional athlete involves having a skill set many people don't possess, meaning the majority of people will never know what it's like to be a professional athlete. People see content of athletes playing their respective sports all the time, they want to see what happens in an athlete's life when they aren't playing their sport. People want to see how rigorous training is, what their pregame ritual may be, or what type of activities an athlete likes to do in their free time, and so on.
Content is king, but quality content offering exclusive insight into an athletes daily activities is what builds strong and effective brands.