TRUST THE PROCESS
CHARITY DEVELOPMENT AND INVOLVEMENT
PERSONAL BRAND DEVELOPMENT
Professional athletes are their own personal brands. It is important that their brand be effectively portrayed to their audience now and down the line. By developing a successful brand during their active career, our clients can set themselves up for long term [financial] success long after their careers come to an end. We spend quality time with our clients to figure out what makes them tick. We focus on likes and dislikes, passions, dreams, hopes and wants. We learn about what got them to where they are and where they want to end up in the future.
By no means are we professional sports psychologists but we certainly know our way around personalities and reputations. It's all about the power of a positive attitude, mental toughness, problem solving, respecting others and the value of human dignity. Today, character weighs heavier than it ever has in the sports world. Not only does it have a direct effect on the actual individual but also on the leagues, the agencies and the industry as a whole. These individuals need the right team on their side watching their back. They are also human and need coaching to ensure that everything in their life, from social media to who they hang around with, aligns with their brand.
It is time to think before we tweet. From Facebook, to Instagram, to Twitter, social media has a huge effect on an individual’s brand. Whether you think anyone is reading your posts or you simply don’t care, we take you through all of the avenues of how one simple post can cost you more than you would think. We also explain how to effectively use social media for positive branding. Not interested at all but have a verified account? Yes, we will gladly take it over.
More followers. More money.