ABOUT

WE ARE AUTHENTICALLY OURSELVES

And ready to help you do the same. 
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Founded in 2015 by entrepreneur and sports marketing guru Lauren Walsh, LW Branding strives to bring its clients personal brands to life. The things that make us human and relatable are the same things that make others want to engage with us, learn from us, and buy whatever it is that we have to sell.

​We strive to help our clients find freedom in bringing their own personal and business brands to life, and then strategizing the best way to capitalize on it. This is done by taking a deep dive into what a personal brand actually is. Here's the reality: you don't build a brand, you are your brand. So it's important to dig deep and understand how every little intricacy and life event that has gotten you to this point plays into who you are. From there, we help clients establish their brand essence and clear messaging, which is then strategically brought to life through various mediums, with a main focus on engagement and thought leadership as opposed to vanity metrics (likes and followers). You don't need a million followers to be heard, establish yourself in the market, and capitalize. What you do need is a clear understanding of your why, the courage to share your story, and a desire to leave a lasting impact. Believe it or not, when done the right way, those components can be combined to allow you to get paid to do what you love - whether that's in the office or strictly online.

FOUNDER - LAUREN WALSH

With 10 years of experience in the world of brand strategy and sports, Lauren has worked with a wide array of internationally known entrepreneurs, thought leaders, and on-air talent, as well as NFL, NBA, and MLB players ranging from first round draft picks to hall of famers, Super Bowl Champs, and All-Stars. She has negotiated deals with some of the top  brands and handled intense crisis management for high profile NFL players. She has been called the Olivia Pope for athletes for her insane ability to find solutions, not problems (also her motto). Lauren built her company on a strong foundation, placing a large focus on values, faith, and positivity. She also has a passion for giving back, sharing an interest in each of her client's philanthropic endeavors, while also volunteering to mentor student athletes and emerging female entrepreneurs. 

Featured in: Associated Press, MSN, CNBC, HLN, Fox Sports, Huffington Post, Front Office Sports, and Chicago Tribune. ​