Founder and CEO, Lauren Walsh, has always had a passion for two things: sports and helping others achieve their dreams. She studied financial planning and retail management at Purdue University, where she was also a cheerleader for four years. After graduating, Lauren developed a passion for inspiring young athletes to develop themselves off of the field, while working as a Mentor for the Purdue University football team. It was at that point that she realized a true need for life advice and clear direction for athletes outside of their sport. Although sports are powerful, Lauren saw the opportunity to leverage them as a platform, rather than making them an athlete's sole purpose. After gaining a multitude of experience in corporate America, Lauren pursued her passion and launched LW Branding. Over the last few years she has successfully built and managed brands for professional athletes, trainers, and sports organizations. Lauren also developed a program called Branding 101™ which uses the same tactics she implements for her professional athlete clients to develop the brands of individuals and organizations at various levels, both in and out of the sports world. After experiencing firsthand the power of implementing certain systems and levels of support into an athlete’s life, Lauren has committed herself to increasing the impact. She has also expanded her clientele from strictly individuals to brands and organizations that share the same passion for helping athlete's succeed off the field or the court.